How to Advertise Inside Rideshare Vehicles (The Practical Guide)

Advertising inside rideshare vehicles used to require relationships with media agencies, negotiated placements, and paper insertion orders. That model still exists for large enterprise buys — but it's no longer the only way in.

With Out Mobility, you can launch a campaign from a dashboard in under 3 minutes. Here's how.

Step 1: Get your creative ready

In-car screens are horizontal displays positioned on vehicle headrests. Your creative should be designed for this format:

• Video: MP4 format, up to 60 seconds, 1920×1080 or 1280×720 recommended
• Image: JPG or PNG, same resolution targets
• Keep it simple: passengers are in a moving vehicle — bold text, clear message, single call to action

Don't try to tell the whole brand story in one ad. Pick one message. A promo code, a product benefit, a brand moment. Simple creative consistently outperforms complex creative in captive environments.

Step 2: Set your targeting

Choose a city or draw a custom radius on the map. The platform shows you how many active vehicles are within your selected area. This gives you an impression range before you commit any budget.

Time-based targeting is coming — for now, campaigns run across all active hours within your selected area.

Step 3: Set a budget

There's no minimum spend. Set a daily or total campaign budget. The system serves your ad until the budget is exhausted, then pauses automatically. You can top up, extend, or adjust at any time.

Step 4: Submit for review

All creatives are reviewed within 24 hours. We check for policy compliance and technical quality. If anything needs adjusting, we'll tell you specifically what to change. Once approved, your campaign goes live automatically.

What to track

Your dashboard shows impressions in real time — how many times your ad has played, in which areas, across how many vehicles. Watch for:

• Total impressions: your headline delivery number
• Pacing: is the campaign spending evenly, or are there gaps?
• Geographic spread: which areas are delivering and which aren't

Set up a campaign-specific URL or promo code before launch so you can track what comes in from this channel specifically.

What results look like

A city-level campaign with a modest budget running for one week should deliver tens of thousands of verified impressions. Brand lift — increased search volume, direct website visits, promo redemptions — typically follows 2–4 weeks into a sustained campaign. One-week tests give you delivery data but are too short for meaningful brand effect measurement.